Bloggers and playlist curators get hundreds of pitches a week, so yours has to respect their time. Lead with a short personal note that proves you actually follow their work, then one sentence on why your song fits their taste. Attach a private streaming link and your one-sheet — never send MP3 attachments uninvited. Keep the whole pitch under 150 words; if they want more, they will ask.
Targeting beats volume. Ten pitches to curators who cover your exact sound will outperform a hundred blast emails. Research their recent posts and playlists, match your genre and mood honestly, and pitch unreleased music with a real release date so they can plan coverage.
Follow Up and Build the Relationship
One polite follow-up a week later is enough. If they pass, thank them and move on — burning a contact over one song costs you every future release. When someone covers you, share it, tag them, and send a genuine thank-you. Curators remember artists who promote the coverage.
For playlists specifically, use Spotify for Artists to pitch editorial playlists at least four weeks before release, and use third-party curator platforms to reach independent playlist owners with real followings. Vet every playlist before you pitch: check that its followers are real and its genre actually matches your song, because placements on dead or mismatched lists do nothing for you.
Build your own list over time: names, outlets, what they covered, and when. That list becomes an asset that grows more valuable with every release. Pitching is a long game of relationships, not a lottery ticket. Play it right and the coverage compounds.
About the Author – Ruben Burgos: Ruben Burgos brings over 25 years of music expertise and more than 15 years of model guidance to the table. He is the indie major pinnacle to retaining credits for musicians and helping them navigate this wicked industry without the fuckery.