Your EPK is your resume, and most artists send a mess. Bookers, press, and brands decide in sixty seconds whether you’re professional. Make those sixty seconds count.
Lead with the essentials: a short bio, high-res photos, your best three songs, and recent press. If they have to hunt for the basics, you have already lost them.
Include numbers that actually matter: monthly listeners, ticket draw, notable venues, real press quotes. Vague claims about being up and coming mean nothing. Proof means everything.
Add video: a live performance clip and a short intro of you talking to camera. People book people, not PDFs. Let them see exactly who they’d be working with.
Keep it to one link. A single page with everything beats a folder of attachments every time. And update it quarterly, because a stale EPK rots fast.
Tailor the intro line per recipient. A booker cares about draw, a journalist cares about story, a brand cares about audience. One EPK, three opening sentences.
Test your EPK on a friend in the industry before you send it anywhere real. Fresh eyes catch the broken links, the blurry photos, and the bio paragraph that made sense to you but to absolutely nobody else.
Track who actually opens it. Simple link tracking tells you which bookers clicked through, so your follow-ups go to warm leads instead of disappearing into the void.
Send your first EPK pitch this week to one booker and one blogger. Real feedback from real recipients will improve it faster than another month of tweaking in private ever could. Your future bookings depend on it.
About the Author – Ruben Burgos: Ruben Burgos brings over 25 years of music expertise and more than 15 years of model guidance to the table. He is the indie major pinnacle to retaining credits for musicians and helping them navigate this wicked industry without the fuckery.