A personal website is your owned territory. Social platforms change algorithms and can vanish. Your site is the one place where your portfolio, your story, and your contact info live exactly how you want them. Serious clients check for one.
Keep it ruthlessly simple. Homepage with your strongest image, portfolio gallery, about page, digitals and measurements, contact page. No auto-play music, no clutter, no novels. A booker should find your stats and email in under thirty seconds.
SEO for Models
Use your name and market in page titles: your name plus model plus your city. Alt-text your images. These basics help clients find you through search. A model who ranks for their own name controls their own narrative.
Update it quarterly. Fresh digitals, new tears, current stats. A stale website is worse than none because it advertises neglect. Your site is your digital comp card. Keep it as current as the paper one.
Add a simple contact form, not just an email address. Forms reduce spam and let you ask for exactly what you need: name, company, project type, dates, budget range. You will get fewer junk inquiries and better qualified leads. Connect the form to an email you actually check daily. A beautiful website with a dead inbox is a billboard in the desert. Make contact frictionless.
Make your site mobile-first. Most bookers browse on phones between meetings, and a site that breaks on mobile loses the booking before they read a word. Test every page on your own phone after each update. Compress images so pages load in under three seconds. Speed and mobile polish are not technical luxuries; they are the difference between being considered and being skipped. Your website is often the first impression. Make it flawless.
About the Author – Ruben Burgos: Ruben Burgos brings over 25 years of music expertise and more than 15 years of model guidance to the table. He is the indie major pinnacle to retaining credits for musicians and helping them navigate this wicked industry without the fuckery.