Hardcover — $24.99 · Business & Economics · Co-authored with Ray Phelan · Published January 23, 2025
Guerilla Marketing For Dealerships, co-authored by Ruben Burgos and Ray Phelan, is a comprehensive roadmap for the digital transformation of car dealerships — covering SEO, digital campaigns, social media, CRM and automation, building high-performing digital sales teams, and transforming traditional salespeople into Digital Car Specialists, with real-world examples and actionable advice throughout.
Drawing on Burgos’s decades at the intersection of media, technology, and enterprise, the book treats the dealership not as a lot but as a brand, a broadcast channel, and a data-driven sales floor. Practical, candid, and immediately usable, it is written for owners and operators who intend to lead their markets rather than chase them — a field manual for the modern automotive business.
About the Author
Ruben Burgos is a poet, novelist, entrepreneur, and former investigative story journalist. Across more than twenty-five years reporting on law enforcement, criminal justice, and public affairs, he developed the authentic voice and meticulous eye for detail that distinguish his fiction and poetry. He serves as a contributing editor for UMG Book Publishing, championing independent voices and literary excellence.