By Ruben Burgos
Artists often ask me whether they should sign with a major label or remain independent.
The answer depends on your goals.
Major labels offer:
• Large marketing budgets
• Industry relationships
• Radio access
• Distribution power
• Global reach
Independent artists enjoy:
• Ownership of masters
• Creative control
• Larger revenue percentages
• Flexibility
• Direct fan relationships
Today, independent artists have more power than ever before.
Digital distribution platforms allow artists to release music globally without traditional label support.
However, independence also requires responsibility.
You become the CEO of your career.
Successful independent artists understand branding, marketing, distribution, analytics, and business management.
The future belongs to artists who combine creativity with entrepreneurship.
Build your catalog.
Own your masters.
Create leverage.
Then negotiate from a position of strength.
Ruben Burgos Management
www.RubenBurgos.com
917.719.0554
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