By Ruben Burgos
One of the most overlooked opportunities in the music business is music licensing. While many artists focus exclusively on streaming numbers, licensing can generate significant revenue while exposing music to entirely new audiences.
Music licensing occurs when someone pays to use your music in television, film, commercials, video games, podcasts, or online content.
The beauty of licensing is that one placement can create multiple benefits:
• Upfront licensing fees
• Performance royalties
• Publishing royalties
• Increased exposure
• New fan discovery
Artists who want licensing opportunities should focus on creating high-quality recordings, maintaining organized metadata, and ensuring ownership rights are clear.
Music supervisors want professional records they can clear quickly.
The easier you make the process, the more opportunities you’ll receive.
Every song in your catalog has potential value.
Treat your catalog like real estate.
Ruben Burgos Management
www.RubenBurgos.com
917.719.0554
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