Written By Ruben Burgos
For decades musicians were taught they needed a record label to succeed. Artists spent years mailing demo tapes, chasing executives, and hoping someone in a corporate office would give them an opportunity.
Those days are over.
Today’s independent musician possesses more tools than major labels had twenty years ago. The problem isn’t access. The problem is education.
The do-it-yourself artist understands that every part of their career matters:
• Recording
• Branding
• Distribution
• Marketing
• Merchandise
• Social media
• Content creation
• Fan engagement
• Live performances
Your music is your product, but your business is your career.
Many artists spend thousands of dollars chasing features, paying for fake promotion, or investing in services they don’t understand. Before spending money, artists should first learn how each part of the industry works.
Build your own website.
Create your own email list.
Learn basic graphic design.
Understand your streaming analytics.
Study your audience.
No manager can care about your career more than you do.
Technology has given artists complete control. The artists who learn the business alongside the music often build longer and more profitable careers.
Success is not built by waiting.
Success is built by working.
The DIY artist is no longer the alternative.
The DIY artist is the future.
Founder,
Ruben Burgos Management
www.RubenBurgos.com | 917.719.0554